product development — Blog

How I Transitioned from a Software Engineer to a Product Manager

I worked as a software engineer at Demand Media before I became a product & optimization manager at Beachbody. As part of my transition, I worked on various projects at work that I tried to involve with the product aspect of it and studied the product management online course. Also, the M.S. in Informatics that I had received from UC Irvine before joining Demand Media as a software engineer helped me preparing for the product role.

Improve the digital product with A/B testing

We always want to improve the KPIs for our digital product like improving engagement, conversion, time spent on the site, and etc. But there is one issue; how do we know whether the new version is going to be better than the current version? This is when the A/B testing comes into play.

ProductAlex YuktanonDecember 8, 2018product development, a/b testing, split test, optimization, experiment

Why UAT is better than Demo for me as a PM

As a product manager (PM), I always discuss the product development workflow with the dev team at the beginning of the project and one topic always comes up, which is UAT vs. Demo. The dev team always asks me whether I want to do UAT or I want to let the dev team do the Demo to me (and other stakeholders).